19.1 Who are the principal customers or clients? Provide demographics.
19.2 If individuals, provide as much information as possible about top customers/clients or demographics of key customers/clients.
Workers are the best source for identifying customers and clients. Some information may be found on the company’s web site or from a general news search. Panjiva can also be used to identify customers.
You might also learn about customers and clients from industry publications. Refer to Question 14.
UMass Resources (For UMass Students only)
Students can identify a company’s contracts with advertisers and marketing firms through Ad$pender. This information may provide leads on understanding how the company’s services are made available to the public.
WISERTrade provides trade statistics on countries around the world, which may help you track down customers and clients.