07. Corporate Strategy

7.1 Summarize corporate strategy and where the company is heading.
7.2 Does this involve a major departure from its current activities? How? Why?

Sometimes firms are explicit about their corporate strategy on their web site. Other times you may have to piece it together from other sources. A general news search may yield recent press releases, or an interview with the CEO which would allow you to piece together corporate strategy. The Wall Street Transcript provides a variety of interviews, including ones with CEOs and industry analysts.

UMass Resources (for UMass students only)

Two excellent sources of information on corporate strategy are Mergent Online and Business Source Complete, which both provide extensive reports on firms.

ABI/ Inform Global is a comprehensive source for business news.