02. Products/Services

2.1 What are the company’s primary NAICS/SIC codes?
2.2 Summarize the principal product or service.
2.3 Provide percentages in terms of various activities.

It is impor­tant to inven­tory the full range of prod­ucts and ser­vices of the tar­get firm. Your tar­get com­pany could be involved in much more than we may ini­tially believe, espe­cially with the trend towards con­stant merg­ers and acqui­si­tions. To fully under­stand the nature of their oper­a­tions it is impor­tant to ascer­tain their cur­rent areas of activity and which area is generating the most income for the firm.

Businesses must register with the Secretary of State office in the state they are located. Search Systems provides a meta search for all states in the U.S. and provinces in Canada. The best way to proceed is to choose “Corporations and Companies” and then select the state or province where the firm is headquartered. This will bring you to one or more corporate directories. This may vary by state or province. You can also search by state or province alone and explore all the possible information that is collected.

The business world uses the North American Industry Classification System (NAICS) that assigns a NAICS code to specific products and services. The U.S. Census Bureau provides a NAICS lookup. The NAICS system has largely replaced the older Standard Industrial Code (SIC).

Open Corporates provides access to public records on privately held firms worldwide.

You should also consult the company web site. Information on registered brand names is available at the Thomas Register.

The Dunn and Bradstreet Report on your firm may contain additional information. You will need to purchase it from D&B.