07. Corporate Strategy

7.1 Summarize corporate strategy and where the company is heading.
7.2 Does this involve a major departure from its current activities? How? Why?

Sometimes firms are explicit about their corporate strategy on their company annual report or web site. Other times you may have to ferret it out or piece it together from other sources. A general news search may yield recent press releases or an interview with the CEO which would allow you to piece together corporate strategy. The Wall Street Transcript provides a variety of interviews, including those with CEOs and industry analysts. EarningsCast provides information on corporate conference calls, transcripts and press releases.

Credit rating agencies may offer useful financial analysis of firms.  Check out FitchMoody’s, and Standard & Poor’s to see if the company has received a credit rating from one of these agencies.

UMass Resources (for UMass students only)

Mergent Online is an excellent source of information on corporate strategy.

Business Source Complete provides extensive Market Research reports reports on firms, which include a SWOT analysis.

CB Insights provides corporate analysis and information on major investor deals. (Note: you must be on the UMass network and sign up for an account to use this resource).

ABI/ Inform Global is a comprehensive source for business news.