19.1 Who are the principal customers or clients? Provide demographics.
19.2 If individuals, provide as much information as possible about top customers/clients or demographics of key customers/clients.
Workers are the best source for identifying customers and clients. Some information may be found on the organization’s web site. You might also learn about customers and clients from sector/industry publications. Refer to Question 14.
UMass Resources (For UMass Students only)
WISERTrade provides trade statistics on countries around the world, which may help you track down customers and clients.