7.1 Summarize corporate strategy and where the company is heading.
7.2 Does this involve a major departure from its current activities? How? Why?
Sometimes firms are explicit about their corporate strategy in their Annual Return available from Companies House WebCHeck or the company web site. Also check presentations to shareholders and transcripts of quarterly presentations. of Other times you may have to ferret it out or piece it together from other sources. A U.K. News Search may yield recent press releases or an interview with the CEO which would allow you to piece together corporate.
UMass Resources (for UMass students only)
Business Source Complete SWOT analyses is a powerful tool.