UK Publicly Traded Firms
- UK Publicly Traded Firms
- Quick Links
- 01. Basic Information
- 02. Products/Services
- 03. Facilities
- 04. Workforce
- 05. Financial Information
- 06. Company History
- 07. Corporate Strategy
- 08. Management
- 09. Stockholders
- 10. Board of Directors
- 11. Lenders
- 12. Parent Company
- 13. Subsidiaries
- 14. Industry
- 15. Competitors
- 16. Raw Materials/ Suppliers
- 17. Transportation/ Distribution/ Dissemination
- 18. Utilities
- 19. Customers/ Clients
- 20. Safety and Health
- 21. Environmental
- 22. Other Regulatory /Legal
- 23. Community
- 24. Political
19.1 Who are the principal customers or clients? Provide demographics.
19.2 If individuals, provide as much information as possible about top customers/clients or demographics of key customers/clients.
Identifying customers and clients is important when trying to understand how your target firm operates. Do they have many customers, or just a few? Are they highly identifiable clients such as Wal-Mart? In their campaign at Ravenswood, the Steelworks were able to prevent major beer and soft drink firms from using nonunion aluminum for the cans during their lockout.
Workers are the best source for identifying customers and clients. Some information may be found on the company’s Annual Return available from Companies House WebCHeck and the company web site.
Panjiva can also be used to identify customers.
You might also learn about customers and clients from industry publications. Refer to Question 14.
Paid Resources (Subscription Required)
WISERTrade provides trade statistics on countries around the world, which may help you track down customers and clients.