07. Corporate Strategy

UK Publicly Traded Firms

7.1 Summarize corporate strategy and where the company is heading.
7.2 Does this involve a major departure from its current activities? How? Why?

In addi­tion to under­stand­ing where a com­pany has been, it is cru­cial to under­stand where it is head­ing. Under­stand­ing its growth strat­egy is imper­a­tive in under­stand­ing cor­po­rate decision-making, and may also be where a firm is most vulnerable. The Hotel workers (UNITE HERE) have been very successful in finding out where hotel firms are planning to grow, and intervening with local officials in the planning process.

Sometimes firms are explicit about their corporate strategy in their Annual Return  available from Companies House WebCHeck or the company web site. Also check presentations to shareholders and transcripts of quarterly presentations. of Other times you may have to ferret it out or piece it together from other sources. A U.K. News Search may yield recent press releases or an interview with the CEO which would allow you to piece together corporate.