04. Workforce

UK Publicly Traded Firms

4.1 Provide detailed information on the workforce. How many workers? In which location do they work? What are the demographics of the workforce?
4.2 Is the company unionized? Which union at which facility?
4.3 Are there identifiable worker issues?

Who the tar­get firm employs tells a great deal about their oper­a­tion. Are most work­ers full-time or part-time? Know­ing more about the demo­graph­ics of the work­force will be cen­tral in iden­ti­fy­ing worker issues and devel­op­ing a campaign.

Basic information on the workforce is provided in the Annual Return available at Companies House WebCHeck or the company’s website. You should also consult the company web site for other documents in the investor relations section.

Dunn and Bradstreet Million Dollar Directory (fee-based) provides an extremely comprehensive list of the number of employees by facility.

LinkedIn provides some basic information on employees by searching under the “company” tab. It is best to contact workers to identify worker issues, but there are some resources available online such as Glassdoor that includes workers comments about their employer. Social media sites such as Facebook may also be useful.