01. Basic Information

1.1 Which exchange does it trade on (TSX, others)?
1.2 What is its stock symbol? (This is useful shorthand for searching)
1.2 Location of headquarters (address, phone, fax)?
1.4 URL of company web page?

There are a number of places to get started online to find this basic information including Yahoo Finance, MSN Money, Google Finance. These sites provide slightly different information, but we would encourage you to get to know one of them well and use it as your first stop when conducting your research. Canada’s Business Registries also allows you to search for Canadian firms by industry.  It includes both publicly traded and privately held firms.

Spend some time and get to know the company web site. Typically, the information you are looking for is in the “Investors Section”, but become familiar with what information is available in all sections of their web site.

Carleton Resources (for Carleton students only)

An excellent site for gathering basic information is Business Source Complete (you will need to select Business Source Complete from the list). Basic information is available on “company information” tab or look under “company profiles” for the more extensive Datamonitor report.

Mergent Online is an excellent resource for a wide variety of corporate information.