14.1 What is the core industry?
14.2 What is the name of the industry publication?
14.3 What are the current trends in the industry?
The NAICS code you identified in Question 2 will allow you to identify the industry (or industries) in which the company is operating. The best way to learn about an industry is to consult industry publications. You can find these using a Canadian News Search. Industry publications often provide a great deal of information about current trends in the industry, as well as comparative data on the industry’s top players Canada’s Business Registries also allows you to explore Canadian industries.
Once you identify your target firm on Yahoo Finance, you can use the “industry” tab to learn more about the industry in which your firm is located.
Carleton Resources (for Carleton students only)
Mergent Online is a powerful search engine for find out more about industry from Business Source Complete (you will need to select Business Source Complete from the list) and Factiva also provide information on industry.