14. Industry

14.1 What is the core industry?
14.2 What is the name of the industry publication?
14.3 What are the current trends in the industry?

It is impos­si­ble to under­stand your tar­get firm with­out under­stand­ing it in the con­text of the larger indus­try in which it oper­ates. There are a wide variety of industry publications on industries, small and large, and they can be important sources of information on the overall industry and the major firms within it.

The NAICS code you identified in Question 2 will allow you to identify the industry (or industries) in which the company is operating. The best way to learn about an industry is to consult industry publications. You can find these using a Canadian News Search. Industry publications often provide a great deal of information about current trends in the industry, as well as comparative data on the industry’s top players Canada’s Business Registries also allows you to explore Canadian industries.

Once you identify your target firm on Yahoo Finance, you can use the “industry” tab to learn more about the industry in which your firm is located.