07. Corporate Strategy

7.1 Summarize corporate strategy and where the company is heading.
7.2 Does this involve a major departure from its current activities? How? Why?

Sometimes firms are explicit about their corporate strategy in their company annual report or web site. Other times you may have to ferret it out or piece it together from other sources. A Canadian News Search may yield recent press releases or an interview with the CEO which would allow you to piece together corporate strategy. The Wall Street Transcript provides a variety of interviews, including those with CEOs and industry analysts. EarningsCast.com provides information on corporate conference calls, transcripts and press releases.

Carleton Resources (for Carleton students only)

The Datamonitor Report from  Business Source Complete (you will need to select Business Source Complete from the list)  is an excellent source for corporate strategy.Look under “company profiles” for the Datamonitor report.  Also explore  Mergent Online.